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Chewy's Winter Fashion Campaign

How it Started

Chewy wanted to showcase their new stylish fall & winter apparel for dogs in a unique way, targeting pet parents through their different marketing channels. Chewy has always been ahead of the curve when it comes to marketing, and this campaign would be no different. This had to look as cool as a high end editorial ✨ So we happily got to work!



Planning a winter shoot in warm South Florida wasn’t an easy task, but it forced us to think outside of the box and come up with ideas to put together the right lighting and locations to make it happen. You would never know it wasn’t cold in these shots! We also had to shoot quickly, so the pups wouldn’t get hot. We had assistants on hand to quickly hand the apparel to us and take it off between shots, and of course, lots of treats. Happy doggos = happy team.

What it took

Dog Models: 12

Locations: 5

Shoot Days: 5

The Results

Placing the pups in settings that complemented the clothing, we created website ready images that not only featured 100% cuteness, but also the apparel's functionality and style.

Chewy featured the campaign front page across their website, email blasts, blogs, and social media platforms, driving engagement and sales. Brands like Canada Pooch and Frisco were showcased, making Chewy's position as a leader in pet apparel the obvious choice.

Some of it still lives on the be.Chewy blog. Click the link below 👇

How it Came Out

The Models


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