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Chewy's Rebrand

How it Started

In 2018/2019, Chewy underwent a rebranding initiative, shifting focus to emphasize the human-pet bond and adopting a more relatable aesthetic. The goal was to strengthen customer loyalty through authentic looking imagery that their pet parent audience could connect with.



We adapted to Chewy's rebrand by featuring both pet and people models, reflecting the cherished connection between pet parents and their fur kids. We kept things looking consistent by following Chewy's new color palette and finding locations that mirrored their audience's lifestyle.

We captured genuine and relatable moments of love and connection between pet parents and their pets, fostering deeper loyalty among customers.

What it took

Dog Models: 30+

Human Models: 15+

Locations: 30+

Days: We lost count 🙌

The Results

Chewy's rebranding brought in a surge in customer loyalty and a significant increase in sales, reinforcing their role as the go to pet retailer, AND making their audience feel like they were part of something bigger; the Chewy pet parent community.

Want to see some of our work in action? It's on the be.Chewy blog. Click the link below 👇


How it Came Out

The Models


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