Every day, month and year - a courageous entrepreneur decides to step out on their own and start a new business. Besides a love for our four-legged friends, why get into the pet industry? We’re breaking it down below.
A Niche You’re Passionate About
You have an idea. Now it starts with research. What is the forecast for the industry your business idea falls within? What are your projected competitors in the space doing? Can you compete and bring something unique?
Right here in the US, 70% of homes have at least one pet, according to the American Pet Products Association (APPA). This equates to 90.5 million homes with pets! So now that you know there is viability, do you have a passion for this industry that will sustain you? Starting a business is a grind. It could be years before you see a financial return. We recommend a passion that will fuel you through your journey.
Healthy Life, Happy Life
The Global Newswire estimates the global pet care industry will reach $358.62 billion by the year 2027. From pet food and accessories, to smart gadgets, the future is certainly bright. While pet food has the largest hold on the market, with many interested in how to feed their animals healthier food, there has been substantial growth across the board due to the Covid-19 pandemic.
CBD has proved that it’s not only for humans after earning $426 million in pet product sales in 2021. Forbes projects this number to rise to $629 million in the US in 2022, growing to $1 billion by 2025. It looks like CBD for pets is here to stay. Veterinarians have been openly discussing the use of CBD with their pet owners, which has helped with growth. Many owners in this category use CBD themselves, leading to a certain comfort level in giving the product to their pets as well.
Why Work for Treats?
As business owners, we set out to solve a problem we saw in our industry. With decades of experience working in commercial photography, we didn’t see dedicated animal studios. In working with pets, we know firsthand how they need to be communicated with. We also understand, as small business owners, what is on the line every time a dollar is spent. We get it right.
The passionate side also kicked in: why shouldn’t the industry we are so passionate about - the pet industry - have its own dedicated professionals? With the type of growth projected, why not have a photo and video studio consistently curating content for pet business owners? We understand pets. We understand pet products.