Can You Increase Pet Product Sales with Engaging Videos? 🐾🎥

Before the days of online shopping, customers had to visit stores to see products up close, feel the textures, see the true colors, and try them out before buying. Some of us (myself included), still enjoy this experience, but it’s becoming less common. Nowadays, with most pet parents shopping online, it's easy for shoppers to compare you with your competitors in just a few clicks. That’s why it’s crucial to give shoppers a better online experience and make your pet product stand out.

Product videos are the next best thing to sell your pet products online. There’s nothing worse than buying something online and being disappointed because the color is different or it doesn’t work as expected (remember the dress debate?). Quality videos can accurately show colors, textures, and details. Including models can demonstrate how a product works in real life. Not only will this encourage more pet parents to “add to cart” because they trust your product more, but it will also reduce unnecessary bad reviews and returns from unhappy customers. It’s a win-win!

Neater Pets saw a big increase in sales after incorporating high-quality, lifestyle videos demonstrating their pet product’s use, different sizes, features, and suitability for various pets.

"Thanks to the great video Work For Treats did for us, we saw a 20% increase in sales year over year."

-Neater Pets

How did we achieve the right product video for them? First, we cast a human model that aligned with the brand’s audience and pet models that were the right size and look for their products. We demonstrated the size, capacity, and durability of the products with the models to help shoppers visualize them. We showed the products indoors and outdoors to highlight their versatility, and even used a family of three large dogs, to show how much water the product could hold for several dogs. We also included the assembly of optional legs, which made it a great reference for customers who needed help after purchasing.

The video was only 40 seconds long, but in that short time, we effectively conveyed all the key points the client wanted to get across to pet parents. Lifestyle & demo videos are great for e-commerce listings on Amazon or even on your website. Click here for more about this campaigns.