top of page

🎥 The Secret Life of Pet Models

You've heard the saying: “Everyone thinks they have the best dog, and none of them are wrong.” While we fully stand behind  this, not every adorable pet 🐾 has what it takes to be a professional model. A LOT goes into selecting the best suited pet model for each shoot. A few things that we first take into account before even starting to cast are - the pet brand's target audience, their brand identity, the product being photographed (how it works and what breeds it's made for), and even the pet brand's values. We want to make sure to have the best photoshoot experience with the most successful outcome.

Below, you'll find the 10 most important requirements when choosing a pet model for your pet product photo or video shoot 🙌

Dobermans wearing pet apparel products in pet product photography shoot
Two doberman Work for Treats models in pet apparel photography shoot.


  1. GOOD TEMPERAMENT Pet models should have a friendly, calm, and well-behaved temperament, as they will need to be comfortable and cooperative during the shoot. They may be faced with new scenarios, other pets and people, and it's important to keep everyone comfortable and safe on the production set.

  2. EAGER TO PLEASE Pets should be trained and responsive to basic obedience commands such as sit, stay, and come. This helps ensure they can follow directions from the photographer or handler during the shoot. This will also help the shoots go smoothly, and avoid delays.

  3. BE A SOCIAL BUTTERFLY Pets should be comfortable and sociable around other animals, people, and unfamiliar environments, as production shoots may involve interacting with other animals or being in new settings. A lot of pets are great in most settings, but being on a production set could be overwhelming, and a lot of pet parents are surprised to learn their pet's energy immediately changes when they set foot in front of the camera. The last thing you want is an uncomfortable looking pup; not only do we want to make sure the shoots are enjoyable for the pet models, but we also want happy pets on our content.

  4. CAMERA READY It’s not just about the cuteness factor; pet models should have a clean and well-groomed appearance. This may include regular grooming, bathing, and trimming to maintain a neat and polished look for the shoot.

  5. FITNESS Pets should be in good physical condition with no health issues or mobility issues that could affect their ability to participate in the shoot. They should also have the stamina to handle the duration of the shoot. Again, we want happy and comfortable pets on set 🐶

  6. TARGET AUDIENCE Pet models may need to be a certain age, certain breed, or may even call for a three legged pup. Depending on the target demographic and the intended message of the shoot, models should represent types of pets that align with the products. For example, casting a strong, imposing, doberman for a studded leather collar makes more sense than a white fluffy Maltese.

  7. PROPS, NO PROBLEM Some production shoots may require pets to perform specific actions, interact with props or even wear clothing. In such cases, pet models should be comfortable with the props and trained to use them safely. There should be no signs of distress or discomfort (this is why it’s important to vet all pet models before the shoot). We've seen pets be frightened of the strangest things at times, so you should always double check.

  8. THE PAWFECT MODEL Pet models should be selected based on their compatibility with the specific pet products being promoted in the shoot. For example, if the shoot involves showcasing dog toys, the pet model should be a dog that enjoys playing with toys and has a playful demeanor. Sizes should match the product weight and height limits, and even the pet’s hair length or face shape should be taken into account when demonstrating the product. It's easy to forget that adorable pup isn't necessarily the star of the show when it comes to pet product photography and video.

  9. COLOR COMBOS Consider the color of the pet's fur or feathers when selecting pet models for product shoots. Choose pets whose coloring complements or contrasts with the colors of the products being featured, enhancing visual appeal and creating cohesive imagery.

  10. HEALTHY PUP Depending on the requirements of the production shoot and the policies of the production company, pet models may need to provide documentation of their health status, including up-to-date vaccinations and veterinary records.

Work for Treats models are always vetted by us, and are the pick of the pack. They are tested in both studio settings & in lifestyle locations (outdoors, in homes, etc.). We know who is better for each kind of product too! We take the guessing out of choosing the best pet model for your pet product shoot.


If you'd like to see any of them with your product, CONTACT US HERE and we'll match you with the best!

8 views0 comments


bottom of page