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Transforming Your Pet Brand in a Booming Market

Updated: Nov 1, 2023

Having been in the pet industry for over a decade, we can definitely attest to the fact that the market for pet products and services has EXPLODED in recent years. According to the American Pet Products Association, the pet industry has been growing steadily over the past few years, with a total spending of $103.6 billion in 2020 alone. That's a lot of kibble!

Dog smelling kibble on kitchen counter.

With this growth, comes more competition. Now more than ever, it's important to stand out in the pet industry, whether you're a pet store owner, groomer, or even a pet masseuse! The first way to do this is by offering unique products or services that cater to specific pet owners' needs. For instance, pet sitters specifically taking care of the "best dog" for weddings are becoming popular for a lot of Millenials and Gen Zs who want to include their pet as part of their big day! Another great way to set your pet brand apart, is by building a strong online presence through social media and creating engaging content. Having captivating imagery for your business is KEY to making a lasting impression, building trust and emotionally connecting with your potential clients.

But even with all this four-legged competition, there's still plenty of room for new businesses to enter the market. In fact, the industry is expected to continue growing in the coming years. So, if you're thinking of starting a pet-related business, now might be the perfect time to jump in. The pet industry is a great place to be right now! The question is, how will you make your pet brand go from ordinary to extraordinary?

A beautiful dog bathing in the sun.

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